Dear CEO

What if you discovered you can unlock business potential whilst at the same time positively impact people and planet. What if you discovered that the impossible increasingly is seen as inevitable? 

We are living in a time where markets increasingly experience volatility both in general and in raw materials we need to produce. We are living in a time where the ways of the past, just don’t fit the present anymore – and definitely will not work in future! There is a call to action to create a sustainable future. 

Many of our experiences and ways of doing business have become relics. With the current pace of change, what we see around us are more and more like artefacts in a living museum, already being outdated. We are also living in a time where opportunities are at our fingertips more than ever before. It’s a time of disruption.

Throughout my life, I have been driven by this quest of fighting for a better way for people and planet. Always searching for the questions taking us onwards hoping to unlock hidden keys to a sustainable future. To me, the world just doesn’t come together and make sense in any other way. It never has. This has brought me on a journey both with and through the environmental movement, through all its different stages and stakeholders, and it keeps evolving.  

Business as usual won’t get the job done, and sustainability as usual won’t suffice. 

Business leaders need to start thinking differently. This is the era of Sustainability Revolution – businesses are playing a lead role. I am positive that future generations will look back in time to this point in time as to when we radically changed our business models.

Perhaps you are struggling to make business sense of sustainability or maybe you are not able to activate the right team members in your organisation. You have a challenge competing for new talent and worry about retaining existing ones, or you find yourself in a similar situation as Ray Anderson from Interface and my favourite example, getting asked a question by one client – what do you do for the environment?

Whether you know us from before or not, Ouroboros’ ambition is to help 1.000.000 companies through this shift and fully integrate sustainability.  

The answers stepping up to the next level are almost always in a different place than where you are looking. As the infamous quote from Albert Einstein so elegantly put it: “We can’t solve problems by using the same kind of thinking we used when we created them”.

Investing your time in a Strategy Conversation with us will be your best step in fast-tracking your business results paired with a long-lasting sustainability. Choose to join forces with us and we will work with you to shift your thinking to the next level.

​Looking forward,