Introducing Circular Economy:

Defining circular business and mindset

Time to kick-start your business into sustainable action

Our short and intense two-part program ”Introducing Circular Economy” will give you clarity and insight into the foundations of a circular economy mindset. Packed with the knowledge you need, this program will kick-start your company into creating new business value through active and engaging processes.

To conduct business sustainably is now an expectation of your customers, employees and associates. As the pace of change increases, proactive and informed leaders recognise the need to adapt to more sustainable business practices. But bringing circular economy mindset into top-level conversations and translating this into opportunity and profit remains a challenge.

The issues are complex, the next natural step seems unclear, and stakeholders are not fully aligned. The result is that leaders, even with sustainability strategies in place, can find themselves without the resources and time to start wider discussions on circular business or develop team competence.

We guide and coach your company’s decision-makers to identify and enhance new opportunities available through circular economy. Using our proven competence and skill-building approach, Ouroboros enables you and your team to incorporate the practices and advantages of circular business mindset into top-level discussions paving the way forward for profit and growth.

You will gain understanding on:

Identifying and understanding the core principles of circular economy and how they provide a business advantage.

The different disciplines in circular economy and how they can be connected to generate business value and positive impact.

Why sustainable business and circular economy are now more important than ever before.

The difference between circular economy and traditional sustainability development goals.

The potential growth, profit and reputation value that circular economy strategies offer.

Discover the business benefits of sustainability


Our program ‘Introducing Circular Economy’ will energise your business towards achieving sustainable practices that harness the potential of the circular economy. We elevate skills and understanding to empower decision-makers and innovators to take the next step on their journey towards a circular business model.

Our program consists of X2 one-hour sessions of solution-focused discussion, delivered on separate days ideally within the same week. Between sessions, participants can reflect on their new knowledge through completing fun exercises to maximise the learning process. Everything is online, so you and your team can be all together or hooked-up from anywhere. Intense – Effective – Secure! 

We customise each program to meet the needs of your business. Choose your customisation by industry, company function, participant’s profile or a combination of all these. We will then provide the relevant examples of cost reduction, business improvement, change adaptation and business development potential.

With this approach, the ‘Introducing Circular Economy’ two-day program will inspire participants to embrace sustainability and unlock new opportunities to ensure your business continues to grow both now and in the future.

Take the next steps now to: 

  • Identify and understand the core principles and disciplines of the circular economy and how they can be used to your business’ advantage. This is the starting point for discussing opportunities and creating a strategy.
  • Recognise why sustainable business is growing at an increasing speed and becoming essential for all. This realisation is the foundation for taking action and remaining relevant in the marketplace.
  • Gain competence in differentiating between circular economy and traditional sustainability and bring related issues into high-level discussions. This knowledge will give you increased confidence to improve sustainability development goals and take the next step in your journey to become a successful business of the future.

Discover more

Let our hindsight become your foresight

Ouroboro’s competency-based approach allows you to fully understand how your business can adopt a circular business mindset, and how this will directly translate into benefit across your whole value chain. In 2015, the Accenture Strategy book titled ‘Waste to Wealth’ claimed circular economy could unlock between $4.5-$25 trillion in lost economic growth by 2030 compared to business-as-usual.

Praise for the Introducing Circular Economy program 

“The program really got us thinking and reflecting from new perspectives.”

Mia Wilsleff

Head of Sales and Project Management, Persano

“I was stuck. Ouroboros helped me understand things better and see new approaches to creating real and lasting business results.”

Josefina Sallen

COO Idrottens Spel AB

We realise we haven’t been aware of nor approached circular economy for its potentials before. Now, we experience renewed energy and motivation

Esben Danielsen

CEO, The Danish Foundation for Culture and Sports Facilities

With 25+ years of dedicated experience in sustainability and business transformation, our expert team will guide you towards defining and developing your circular business strategy. As Ouroboros founders Camilla Haugsten and Jasper Steinhausen explain in their recently published article ‘Reinvent the Way You Do Business’ (Date) “you get to delve deep into your business’ set-up, get hands-on and identify the key elements necessary to take the next step into a circular economy”.


Customised programs for all types of business 

The more we customise your program to meet the needs of your business, the more value you will take away. We, therefore, recommend you invest as much time as possible customising your program to maximise its potential value and outcome.

We recommend you consider:

  1. Your awareness of the growth and profit potential of the circular economy.
  2. Your company’s present competence level in sustainability.
  3. Your effectiveness in bringing sustainability-related issues into high-level discussions.
  4. How circular economy mindset could become an integral part of your business DNA.
  5. Your awareness on the social, environmental and business benefits of the circular economy.
  6. Your plans for potential next steps to drive forward change.

The ‘Introducing Circular Economy’ two-part program offers multiple levels of customisation. You can select one, all, or a combination of the customisation levels from below.

Industry-level Customisation

For businesses that want to understand their circular economy opportunities at an industry-wide level. Industry-level customisation addresses industry-specific examples and approaches to allow you to visualise the next best step forward for your business.

Company-level Customisation

For businesses that want to understand their circular economy opportunities at a company-wide level. Company-level customisation addresses unique examples relevant to your company for fast-tracking the development of transformational business plans. This level is also suitable for individual departments within large companies.

Individual-level Customisation

For businesses that need to convey the opportunities available in the circular economy to key stakeholders within the organisation. Individual-level customisation addresses specific information key internal stakeholders may require before committing to transformation. Specific needs profiles and other details will be requested in advance.

Start your sustainable success story now

Elevate your purpose with circular economy

Circular economy offers your business an opportunity to connect with an elevated purpose and to form a more meaningful ‘greater why?’. Investing in circular systems will give your business a potential that goes beyond all past business perspectives.

Circular economy is not something for the future, but the here and now. Groundbreaking leaders are needed to set up circular economy systems today to show others the way forward. Circular economy shifts the emphasis of transformation to co-creation with regeneration at its heart.

Why now? Why you?

Ouroboros encourages and supports business as a catalyst for change using circular systems available to all. Embrace circular economy as your company’s primary investment to design and build the future you want, starting today.

Take action now and book a no-obligation conversation to find out more about how circular economy can bring your company a better and more prosperous future.

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© 2020 - Ouroboros AS

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